by Ron | Aug 12, 2015 | Marketing, Thoughts and Observations
August 2015 –This article from MediaPost provides a very good introduction to the potential value of direct mail as a method to reach the truly...
by Ron | Aug 6, 2015 | Marketing, Thoughts and Observations
August 2015 –This article by Summer Gould in Target Marketing provides great insight on how to use various channels of communication for effective direct marketing. The following text presents verbatim excerpts from the article (Direct Mail: Know the Response)....