About AARC

The American Affluence Research Center is somewhat unique in that it focuses on the affluent market rather than the more common concept of the luxury market.

AARC is also unique in the following ways:

• Our research methodology, which is limited to mail surveys sent to a random sample, provides several advantages over other research among the affluent that is typically done through online panels.

• We do not accept consulting work from companies that are covered by our brand research in order to avoid potential conflict of interest.

• We are the only source of mailing lists that uses research surveys to profile the attributes of the data base from which names are drawn and to validate and refine formulas for identifying the affluent in a highly targeted and accurate manner that corresponds to data from the Federal Reserve Board.