by Ron | Jun 23, 2015 | AARC in the News, Automobiles, Marketing
June 2015 –This article from Luxury Daily discusses how BMW, the official sponsor of Germany’s BMW International Open, is adding events to reach a wider audience. (http://www.luxurydaily.com/bmw-expands-golf-tournament-events-to-reach-wide-audience/) By...
by Ron | May 8, 2015 | AARC in the News, Marketing
May, 2015 – This article from Target Marketing discusses how mass media vehicles (like digital) tend to drive a high volume of leads, but they’re of low quality (they don’t convert) while targeted media (like direct mail) drives a low volume of leads...
by Ron | Apr 30, 2015 | AARC in the News, Marketing
April, 2015 – This article from Target Marketing discusses the fact that even digital natives prefer to read in print rather than digital, which is one of several reasons why direct mail out performs social media in most tests. (http://bit.ly/1biKl8l) For brands...
by Ron | Mar 6, 2015 | AARC in the News, Affluence Research
March, 2015 – This article from NYTimes.com discusses Dr. Thomas J. Stanley, whose research was the basis of the book, ‘The Millionaire Next Door’. Though many marketers seem to be unaware or have forgotten, the lessons in that book still hold. I...
by Ron | Dec 17, 2014 | AARC in the News, Cruises, Travel, Vacations
December, 2014 – This article from Travel Weekly discusses the positive predictions for luxury travel in 2015. (http://www.travelweekly.com/Luxury-Travel/Insights/Survey-positive-outlook-on-2015-travel-plans?ct=lux&cid=eltrlux) By Jeri Clausing Given...
by Ron | Dec 16, 2014 | AARC in the News, Cruises, Travel, Vacations
December, 2014 – This article from Seatrade Insider discusses that intentions to cruise are down slightly among the affluent, but 8% are undecided and could end up taking a cruise....
