American
Affluence Research
Center
AARC
The Resource to Understand and Reach the
Affluent Consumer
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  • About AARC
    • The Luxury Market and the Affluent Market Are Often Different
    • The Luxury Market
    • The Importance of the Affluent Market
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    • Our Principals
  • Research Surveys
    • AARC’s Different and Better Survey Methodology
    • Top 4 Ways to Use and Benefit from AARC Tracking Studies
    • Twice-Yearly Tracking Studies
    • Custom Research of the Affluent
    • Available Reports
  • Most Recent Tracking Study
    • Highlights of Most Recent Survey
    • Table of Contents of Most Recent Survey
  • Mailing Lists
    • Highly Targeted and Accurate Lists
    • Prices of Mailing Lists
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Welcome

The American Affluence Research Center was established in 2001 to serve businesses and organizations targeting the luxury market and affluent consumers. Focusing exclusively on the wealthiest 10% of U.S. households, based on net worth as defined by the research of The Federal Reserve Board, AARC offers four primary services:

  • Research-validated, highly-targeted mailing lists of luxury and affluent consumers
  • Twice-yearly tracking studies of the future spending plans of the affluent
  • Custom surveys of the affluent and luxury consumers
  • Strategic marketing consulting

The American Affluence Research Center has become a recognized authority and a credible source of reliable insight and marketing information about the values, lifestyles, attitudes, and purchasing behavior of America’s most affluent consumers.

 

 

 “I found it very worthwhile to read your entire recent report. It provided interesting and counter-intuitive insights that will assist in my decision making over the next several months.  Considering how much I’ve spent for similar research, your price at under $500 is quite remarkable.“
 Christopher P. Ramey
Chairman, Luxury Marketing Council of Florida
President, Affluent Insights
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