Welcome to American Affluence Research Center

Your credible source of reliable insight and marketing information about the affluent consumer.

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The Resource to Understand and Reach the Affluent Consumer

The American Affluence Research Center was established in 2001 to serve businesses and organizations targeting the luxury market and affluent consumers. Focusing exclusively on the wealthiest 10% of U.S. households, based on net worth, as defined by the research of The Federal Reserve Board, AARC offers three primary services:

  • Research-validated, highly-targeted mailing lists of luxury and affluent consumers
  • Tracking studies of the future spending plans of the affluent
  • Custom research of affluent and luxury consumers

The American Affluence Research Center has become a recognized authority and a credible source of reliable insight and marketing information about the values, lifestyles, attitudes, and purchasing behavior of America’s most affluent consumers.

I found it very worthwhile to read your entire recent report.
It provided interesting and counter-intuitive insights that will
assist in my decision making over the next several months.  Considering
how much I’ve spent for similar research, your price is quite remarkable.

Christopher P. Ramey

Chairman, Luxury Marketing Council of Florida, President, Affluent Insights