The Resource to Understand and Reach the Affluent Consumer
The American Affluence Research Center was established in 2001 to serve businesses and organizations targeting the luxury market and affluent consumers. Focusing exclusively on the wealthiest 10% of U.S. households, based on net worth, as defined by the research of The Federal Reserve Board, AARC offers three primary services:
- Research-validated, highly-targeted mailing lists of luxury and affluent consumers
- Tracking studies of the future spending plans of the affluent
- Custom research of affluent and luxury consumers
The American Affluence Research Center has become a recognized authority and a credible source of reliable insight and marketing information about the values, lifestyles, attitudes, and purchasing behavior of America’s most affluent consumers.