The American Affluence Research Center was established in 2001 to serve businesses and organizations targeting the luxury market and affluent consumers. Focusing exclusively on the wealthiest 10% of U.S. households, based on net worth, as defined by the research of The Federal Reserve Board, AARC offers three primary services:
- Research-validated, highly-targeted mailing lists of luxury and affluent consumers
- Tracking studies of the future spending plans of the affluent
- Custom research of affluent and luxury consumers
The American Affluence Research Center has become a recognized authority and a credible source of reliable insight and marketing information about the values, lifestyles, attitudes, and purchasing behavior of America’s most affluent consumers.