Highly Targeted and Accurate Lists
Custom Lists of the Affluent
Our lists are developed from databases that are defined by net worth in a way that conforms to the Federal Reserve Board’s research on wealth distribution among US households. Databases are updated monthly, and we have experienced less than a 1% rate of undeliverables.
AARC Surveys Allow Us to be Different and Better
We are not aware of any other source that can provide greater detail about the profile of their names than AARC does. The data from over 30 AARC surveys of the affluent has allowed us to continually confirm (and revise if necessary) the formulas we use to identify people at specific high levels of wealth.
On average, about 80% of the names in our lists will meet or exceed the level of wealth specified. For other vendors, 50% accuracy (or less for high levels of wealth) is typical.
Our lists will ultimately prove to be a better value for 4 reasons:
- We can accurately target the specific levels of wealth that are appropriate to the price points of your product.
- Our data base is updated monthly, which results in less than a 1% rate of undeliverables in most cases.
- We can combine the targeted levels of wealth with other important attributes such as age, marital status, and over 100 lifestyle and recreational interests to increase effectiveness.
- Multiple attributes/selectors and unlimited usage of the list for 12 months are both provided at no extra cost (unlike typical list vendors).
These 4 factors will result in an AARC list producing more wealth qualified leads per dollar invested.
“The list is the least expensive element of direct marketing to get right. It is also the most expensive to get wrong.”
“We are seeing a 50% to 100% increase in our monthly sales with the mailing list AARC developed for us. We are very excited by the increase in inquiries and the conversion ratio.”
Candice Bates, Direct Marketing, Bombardier Flexjet
“The list you prepared for our Mayacama golf and lodging club in Northern California’s wine country has produced a large number of leads and already accounted for the sale of at least 5% of our current inventory of homes. We are very pleased with the results.”
Jasmine Eisenberg- Sales Executive- Mayacama Golf Club
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