Table of Contents of Most Recent Survey
| Page | Table # | |||
| Executive Summary | 4-5 | – | ||
| Introduction (Background, Methodology, Respondent Profile, Historical Background, Indexes) | 5-7 | – | ||
| Survey Highlights | 8-17 | – | ||
| Respondent Profile | 18-19 | – | ||
| Geography, Age, Gender, Net Worth, Income, Investable Assets | 18-19 | 1-2 | ||
| Assessment of Current Business Conditions | 20 | 3 | ||
| Affluent Consumer Expectations (ACE) for Economy, Stock Market, and Household Income | 21-25 | – | ||
| Future Business Conditions | 21 | 4 | ||
| Expectations for the Stock Market and Household Income | 21 | 5-6 | ||
| Economic Outlook by Selected Demographic Segments | 22 | 7 | ||
| Historical Affluent Consumer Expectations (ACE) Indexes | 23-25 | 8-10 | ||
| Outlook for Changes in Savings/Investments | 26-27 | – | ||
| Expectation of Changes in Household Savings 2011 | 26 | 11-12 | ||
| Savings Expectations by Demographic Segments and Historical Savings Indexes | 27 | 13 | ||
| Primary Investment Objectives | 28-29 | 14-15 | ||
| Plans to Purchase 8 Major Items in Next 12 Months | 30-32 | – | ||
| Future Spending Plans by Selected Demographic Segments | 30 | 16 | ||
| Historical Plans to Purchase 8 Major Items | 31-32 | 17-18 | ||
| Expected Changes in Spending for 17 Products and Services | 33-41 | 19 | ||
| Historical Indexes for Expected Changes in Spending | 34-39 | 20-25 | ||
| Future Spending Indexes by Selected Demographic Segments | 40 | 26 | ||
| Historical ACE Spending Indexes for Durables, Leisure, and Travel | 41 | 27 | ||
| Impact of Economic Conditions on Spending by the Affluent | 42-51 | – | ||
| Actions Taken (or Not) to Reduce Household Expenditures by Selected Demographic Segments | 42 | 28 | ||
| Historical Actions Taken (or Not) to Reduce or Defer Expenditures | 42 | 29 | ||
| Impact of Stock Market Volatility on Spending Plans for Next 6 Months | 43 | 30 | ||
| Expected Change in Net Worth During Next 12 Months | 44 | 31 | ||
| Debt vs. Market Value of Primary Residence | 45 | 32 | ||
| Equity as a Percent of Market Value of Primary Residence | 46 | 33 | ||
| Expected Length of Time for Employment to Return to Pre-Recession Levels | 47 | 34 | ||
| Expected Length of Time for Stock Market to Return to Pre-Recession Levels | 48 | 35 | ||
| Impact of Economic Conditions on Purchase of 8 Major Items | 49 | 36 | ||
| Impact of Economic Conditions on Changes in Spending for 17 Products and Services | 50-51 | 37 | ||
| December Holiday Gifting and Spending | 52 | 38 | ||
| Top Two Holiday Gifts on Wish List | 53 | 39 | ||
| Plans to Purchase Holiday Gifts | 54 | 40 | ||
| Expenditures in 2010 for Holiday Gifts | 55 | 41 | ||
| Expected 2011 Gift Spending vs. 2010 Gift Expenditures | 56 | 42 | ||
| Gift Expenditures in 2010 by Demographic Segment | 57-58 | 43-44 | ||
| Holiday Gift Expenditures Expected in 2011 vs. 2010 Actual | 59 | 45 | ||
| Source of Holiday Gift Purchases based on Total Dollar Value of Gifts | 60-64 | 46-50 | ||
| Impact of Economic Conditions and Debt on Change in Holiday Gift Expenditures | 65 | 51 | ||
| Top 2 Gifts on Wish List Based on Total 2010 Gift Expenditures | 66 | 52 | ||
| Mailing Lists of the Affluent | 70 | – | ||
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