Available Reports
Reports currently available from AARC are as follows:
“Spring 2013 Tracking Study of the Affluent Market–#23″
71 pages including 58 exhibits; April 15, 2013; $495. With a 199-page set of 100 tables of cross-tabulated data, $695 See Table of Contents
“Fall 2012 Tracking Study of the Affluent Market–#22″
67 pages including 49 tables; October 12, 2012; $495. With a full set of 85 tables of cross-tabulated data, $695. Includes special topics: identifies which of 42 retail chains and 5 online retailers are favored by the affluent, based on where they had made purchases during the prior 90 days; the top two holiday gifts on their wish list for Christmas or Hanukah; how much was spent for holiday gifts in 2011, and how much they will spend for holiday gifts in 2012; the presidential candidate they intend to vote for in November and the major issues influencing their selection of a candidate.
“Spring 2012 Tracking Study of the Affluent Market–#21″
84 pages including 66 tables; April 23, 2012; $495. Includes special topics: use of and satisfaction with financial advisors and planners; brand perceptions for the brand of the highest quality product or service; the best retail chain; the brand perception (highest quality, best value, and most prestige) of automobiles, watches, lady’s designer/couture apparel, and man’s designer suits/clothing; subscriptions to daily deal promotions; participation in each of 14 different types of customer loyalty programs; identification of the most important features of a loyalty program and the provider of the best program.
“Fall 2011 Tracking Study of the Affluent Market–#20″
67 pages including 52 tables; October 17, 2011; $395. Includes special topics: the impact of recent stock market volatility on spending plans, the expected change in net worth over the next 12 months, the existence of “under water” mortgages for primary residences and the amount of equity in the home, and expectations of the length of time before unemployment and the stock market recover to pre-recession levels; expected spending for December holiday gifts, the primary places where they expect to spend for holiday gifts, and their gift wish list.
“Spring 2011 Tracking Study of the Affluent Market–#19″
45 pages including 39 tables; April 15, 2011; $395.
Includes special topics: the affect of discounts offered in recent years by prestige brands on their image and sales potential, and how discounts communicated via the internet or mobile devices only to past customers or “members” of “flash sale” sites affect their image and potential sales.
Also, which segments own mobile devices and which types, social media participation, the use of social media to receive regular communications from a manufacturer or retailer for product information, and which “flash sale” sites they are aware of, have visited in the past 90 days, and from which they have ever made a purchase.
Plus data on familiarity with the private residence and destination club concepts and current and potential ownership of various types of vacation home access, including whole ownership, time-shares, and private residence and destination clubs.
“Fall 2010 Tracking Study of the Affluent Market–#18″
49 pages including 52 tables; October 15, 2010; $395. Includes special topics: expected spending for December holiday gifts, the primary places where they expect to spend for holiday gifts, and their gift wish list; alsowhich segments are planning the major remodeling of their kitchen or master bathroom, how much they expect to spend for such remodeling projects, where they would make most of the necessary purchases, and the types of items to be purchased, e.g. counter tops, cabinets and vanities, floors, EnergyStar appliances, and water efficient toilets, heaters, and fixtures.
“Spring 2010 Tracking Study of the Affluent Market–#17″
42 pages including 42 tables; April 15, 2010; $395. Includes special topics: which segments of the affluent were careful spenders and which were “free spenders” during the several years prior to the recession; who is burdened by pre-recession debt and spending, for what types of things they over spent, and what special steps they are now taking to reduce their debt; those who pursue a “green” lifestyle and those that follow a “low green lifestyle” with data about current ownership of seven green or eco friendly products and plans to purchase any of the products during the next five years and involvement in three types of green activities during the past five years and/or plans to do so in the next five years.
“The Affluent Market for Vacation Homes: Full and Fractional Ownership and Destination Club Memberships”
21 pages including 19 tables; April 21, 2009; $295 See Summary of Report
“Luxury Defined: What the Affluent Will Spend for Luxury; Price Points and Brands for 37 Products and Services”
43 pages including 74 tables; November 2008; $595 (Includes a set of 302 pages of cross-tabulated data) See Summary of Report
“The Affluent Market for Vacation Homes: Full and Fractional Ownership and Destination Club Memberships”
16 pages including 13 tables; April, 2007; $250
“The Affluent Market for Christmas and Hanukah Holiday Gifts: Forecast of December Holiday Gift Expenditures and the Recipients, Types, and Retail Sources of Gifts”
20 pages including 20 tables; November, 2006; $200
Special Topics
Each tracking survey contains special questions exploring specific new topics in some detail. To determine if a topic of special interest to you has been explored in one of our prior surveys, please contact us.
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