Why Direct Mail Won’t Die

May, 2015 – This article from Target Marketing discusses how print media is an essential element of effective marketing to affluent and luxury consumers for both brands and retailers. Just look at the recent growth of specialized print publications targeting the...

The Digital Mystique: All Smoke and Mirrors?

May, 2015 – This article from Target Marketing discusses how mass media vehicles (like digital) tend to drive a high volume of leads, but they’re of low quality (they don’t convert) while targeted media (like direct mail) drives a low volume of leads but...

Fall in Love With Direct Mail All Over Again

April, 2015 – This article from Target Marketing discusses the fact that even digital natives prefer to read in print rather than digital, which is one of several reasons why direct mail out performs social media in most tests. (http://bit.ly/1biKl8l) For brands and...