Previous Thoughts and Observations
When Will Mobile Marketers Move Beyond Basic Measurement?
June, 2015 – This article from eMarketer provides great insight on the difficulty of going beyond simple mobile measurement to understand consumer behavior and to identify ROI. The following text presents verbatim excerpts from the June 15 article. The full article...
Inside Google’s Secret War Against Digital Ad Fraud
May, 2015 – This article from AdvertisingAge provides great insight on how digital ad fraud could be stealing from your marketing budget. The following text presents verbatim excerpts from the May 18 article by Alex Kantrowitz. The full article may be viewed here....
Why Direct Mail Won’t Die
May, 2015 – This article from Target Marketing discusses how print media is an essential element of effective marketing to affluent and luxury consumers for both brands and retailers. Just look at the recent growth of specialized print publications targeting the...
Mail Surveys Are Good Source of Essential Research
March, 2015 – This article from MediaPost discusses that even though big data is the focus of much content in business and marketing media, it can only provide a portion of the research that marketers of high end products need....
Research Data Needed to Understand Target Market
February, 2015 – This article from Media Post discusses information to help marketers prioritize the data needed for an effective marketing strategy and what to look for when sourcing the...
Email Marketing: Think Inside the New Inbox
November, 2013 – This article from Forbes discusses that while marketers expect to shift budgets from e-mail to other channels (including social and display) in the coming years, email continues to account for a far greater share of acquired customers than social...
How Reliable is Your Research Among Luxury and Affluent Consumers?
February, 2012 – This article from Luxury Daily discusses the validity and reliability of research among “luxury†and “affluent†consumers. ( http://www.luxurydaily.com/how-reliable-is-your-research-among-luxury-and-affluent-consumers ) By Ron Kurtz There...
New Study Raises Serious Questions about Surveys among Consumer Panels
February, 2012 – This article discusses the dirty little secrets of online panel research. ( https://www.gplus.com/Consumer-Services/Insight/New-study-raises-serious-questions-about-surveys ) By Ron Kurtz Most consumer research, including luxury consumer research,...
7 Trend Caveats for the 2012 Luxury and Affluent Market
January, 2012 – This article from Luxury Daily discusses seven facts that should serve as signs of caution before basing marketing plans on trend forecasts. ( http://www.luxurydaily.com/7-trend-caveats-for-the-2012-luxury-and-affluent-market/ ) By Ron Kurtz At this...
Sample Quality of Online Panels: Putting Lipstick on the Piggy Bank
There has been considerable research and debate regarding the problems of online panels. This is a post from Voice of Vovici Blog (http://blog.vovici.com) and is one of the more candid critiques of the disadvantages of online panels. Originally Posted by Jeffrey...
