by Ron | Jan 10, 2014 | AARC in the News, Fine Jewelry & Watches
January, 2014 – This article from Luxury Daily discusses Italian jeweler Bulgari creating a special ring and using celebrities to support their charitable efforts for Save the Children....
by Ron | Jan 7, 2014 | AARC in the News, Automobiles
January, 2014 – This article from Luxury Daily discusses how luxury car manufacturers are using mockery and satire in advertising to compare their cars to their competitor’s cars. (http://www.luxurydaily.com/audi-jaguar-knock-mercedes-in-recent-advert/) By...
by Ron | Dec 19, 2013 | AARC in the News, Affluence Research, Luxury Market & Goods
December, 2013 – This article from Forbes discusses how effective a great direct mail letter can be. (http://www.forbes.com/sites/loisgeller/2012/08/03/the-ridiculously-inexpensive-magic-of-direct-mail-letters/) By  Lois Geller At our agency we create about 30% of...
by Ron | Dec 17, 2013 | AARC in the News, Fine Jewelry & Watches
December, 2013 – This article from Luxury Daily discusses Tiffany & Co. employing Chinese composer Tan Dun to create a composition specifically for it’s 128-karat yellow Tiffany...
by Ron | Dec 4, 2013 | AARC in the News, Affluence Research
December, 2013 – This article from Forbes discusses that despite the idea that direct mail is supposedly dying, direct mail catalogs are highly effective. (http://www.forbes.com/sites/loisgeller/2013/12/04/if-direct-mail-is-dying-its-sure-taking-its-time-about-it/)...
