by Ron | Nov 29, 2013 | AARC in the News, Affluence Research
November, 2013 – This article from The Street discusses how the affluent believe most luxury brands are overrated. (http://www.mainstreet.com/article/lifestyle/luxury/rich-think-most-luxury-brands-are-overrated?page=1) By  Mia Taylor Hermes, Chanel and Louis...
by Ron | Nov 27, 2013 | AARC in the News, Affluence Research
November, 2013 – This article from Engage:Affluent discusses how the  affluent value significance and performance of a product over brand name. (http://www.mediapost.com/publications/article/214334/consumers-wont-buy-just-anything.html) By  Frank Riolo Despite...
by Ron | Nov 25, 2013 | AARC in the News, Fine Jewelry & Watches
November, 2013 – This article from Luxury Daily discusses Swiss watchmaker Raymond Weil’s video showing the craftsmanship and precision that goes into each watch. (http://www.luxurydaily.com/raymond-weil-shows-step-by-step-watch-production-in-social-video/)...
by Ron | Nov 19, 2013 | Marketing, Thoughts and Observations
November, 2013 – This article from Forbes discusses that while marketers expect to shift budgets from e-mail to other channels (including social and display) in the coming years, email continues to account for a far greater share of acquired customers than social...
by Ron | Nov 19, 2013 | AARC in the News, Automobiles
November, 2013 – This article from Luxury Daily discusses how Bentley’s recent promotion relying on Facebook fans to sign up has fallen way short of expectations. (http://www.luxurydaily.com/bentley-stuck-in-hunt-for-fbook-likes/) By Joe McCarthy Bentley...
