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Most of the Affluent aren’t Brand-Conscious

by Ron | Oct 29, 2013 | AARC in the News, Affluence Research

October, 2013 – This article from the Travel Market Report discusses how the affluent view certain luxury brands according to the Fall 2013 survey by AARC. (http://www.travelmarketreport.com/articles/Most-Of-The-Affluent-Arent-Brand-Conscious) By Harvey Chipkin...

Affluents: Louis Vuitton Most Overrated; Nordstrom Least

by Ron | Oct 28, 2013 | AARC in the News, Affluence Research

October, 2013 – This article from the Media Post News discusses how luxury brands need to do a better job communicating quality and value to their target audiences to avoid being thought of as overrated....

Private Plane Travel Soars for Businesses and the Wealthy

by Ron | Oct 27, 2013 | AARC in the News, Travel

October, 2013 – This article from the Houston Chronicle discusses how the use of private jets for business and for leisure by the wealthy has rebounded since the economic downturn....

Surprising Status: Rich Brands’ Poor Image; To Some,Famous Brands are Overrated – Better to go with the Understated

by Ron | Oct 26, 2013 | AARC in the News, Affluence Research

October, 2013 – This article from Barron’s discusses the poor appeal of certain luxury brands to affluent consumers based on the Fall 2013 survey by AARC....

Affluents’ Jewelry Spending Expectations Hold Steady; Christmas Gift Expenses May Fall Slightly

by Ron | Oct 25, 2013 | AARC in the News, Affluence Research, Holiday Spending

October, 2013 – This article from Diamonds.net discusses the 2013 holiday jewelry spending plans of the affluent as seen by the results of the Fall 2013 AARC survey....
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