by Ron | Apr 26, 2011 | Affluence Research, Computers & Electronics, Press Releases
Only 1% of the affluent lack access to the internet according to a new survey of the wealthiest 10% of US households by the American Affluence Research Center. Roughly one-third of the affluent have access only through a computer, while the remainder own a smart phone...
by Ron | Apr 22, 2011 | AARC in the News, Affluence Research, Luxury Market & Goods, Vacations
April, 2011 – This Luxury Daily article discusses Audi’s strategy is to gain exposure and to develop a good feeling among the affluent audience (http://www.luxurydaily.com/audi-taps-stephen-colbert-to-win-fans-in-sailing-sponsorship/). By Rachel Lamb German...
by Ron | Apr 18, 2011 | AARC in the News, Affluence Research, Computers & Electronics
April, 2011 – This Luxury Daily article features AARC research about affluent people’s use of social media (http://www.luxurydaily.com/50pc-affluent-consumers-do-not-use-social-media-affluence-research-center/). By Rachel Lamb Approximately half of upscale...
by Ron | Apr 1, 2011 | AARC in the News, Affluence Research, Luxury Market & Goods
April, 2011 – This Luxury Daily article discusses how direct mail can incorporate various types of media to communicate a strong message (http://www.luxurydaily.com/jo-malone-tea%e2%80%99s-off-new-scents-with-bloomingdale%e2%80%99s-mailer/). By Rachel Lamb Fragrance...
by Ron | Mar 31, 2011 | AARC in the News, Affluence Research, Cruises, Luxury Defined, Travel
March 2011 This is a post from The Cruise Industry News Defining Luxury While rating ships on an intricate point system, luxury is ultimately in the eye of the beholder, according to Douglas Ward, author of Berlitz Complete Guide to Cruises and Cruise Ships 2011. Not...
