by Ron | Mar 16, 2015 | Affluence Research, Luxury Research Methodology, Thoughts and Observations
March, 2015 – This article from MediaPost discusses that even though big data is the focus of much content in business and marketing media, it can only provide a portion of the research that marketers of high end products need....
by Ron | Mar 6, 2015 | AARC in the News, Affluence Research
March, 2015 – This article from NYTimes.com discusses Dr. Thomas J. Stanley, whose research was the basis of the book, ‘The Millionaire Next Door’. Though many marketers seem to be unaware or have forgotten, the lessons in that book still hold. I...
by Ron | Feb 11, 2015 | Affluence Research, Luxury Research Methodology, Thoughts and Observations
February, 2015 – This article from Media Post discusses information to help marketers prioritize the data needed for an effective marketing strategy and what to look for when sourcing the...
by Ron | Dec 17, 2014 | AARC in the News, Cruises, Travel, Vacations
December, 2014 – This article from Travel Weekly discusses the positive predictions for luxury travel in 2015. (http://www.travelweekly.com/Luxury-Travel/Insights/Survey-positive-outlook-on-2015-travel-plans?ct=lux&cid=eltrlux) By Jeri Clausing Given...
by Ron | Dec 16, 2014 | AARC in the News, Cruises, Travel, Vacations
December, 2014 – This article from Seatrade Insider discusses that intentions to cruise are down slightly among the affluent, but 8% are undecided and could end up taking a cruise....
