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Affluents Dreaming of New Cars, Revamped Homes

by Ron | May 20, 2014 | AARC in the News, Affluence Research, Automobiles, Home Purchases & Remodeling

May, 2014 – This article from eMarketer discusses results from the AARC Spring 2014 survey showing that affluents plan on purchasing new cars and remodeling their current homes in the coming year....

BMW Pursues Carbon Neutrality via Solar Carport

by Ron | May 12, 2014 | AARC in the News, Automobiles

May, 2014 – This article from Luxury Daily discusses how BMW aims to get their elecrtic cars closer to carbon neutrality with a solar carport. (http://www.luxurydaily.com/bmw-pursues-carbon-neutrality-via-solarcarport/) By Joe McCarthy German automaker BMW is...

Appealing to the Millionaire Next Door

by Ron | May 5, 2014 | AARC in the News, Affluence Research, Luxury Market & Goods

May, 2014 – This article from Media Post discusses that the vast majority of those with a net worth of $1 – 5 million are likely to be big savers and not conspicuous or pretentious consumers....

Affluents Plan to Spend More on Remodeling, Other Major Items

by Ron | Apr 28, 2014 | Home Appliances, Home Purchases & Remodeling, Luxury Market & Goods

April, 2014 – This article from Appliance Magazine.com discusses the results of the AARC Spring 2014 Survey showing that affluent consumers are planning to increase spending for major home appliance items and home remodeling....

Luxury Marketers Build up Lifestyle in Spring Imprint of Bentley Magazine

by Ron | Apr 24, 2014 | AARC in the News, Automobiles, Luxury Market & Goods

April, 2014 – This article from Luxury Daily discusses how Bentley is using its quarterly magazine to promote the affluent lifestyle through content and advertising partners....
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