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Rolls-Royce Strengthens Global Presence with Showroom Openings

by Ron | Apr 8, 2013 | AARC in the News, Automobiles

April, 2013 – This article from Luxury Daily discusses the newly opened Rolls-Royce showroom in Beirut, Lebanon and how it is a good location for displaying and exposing its cars to many potential...

Rolls-Royce Drives Corporate Philanthropy via Charity Partnership

by Ron | Apr 4, 2013 | AARC in the News, Automobiles

April, 2013 – This article from Luxury Daily discusses how Rolls-Royce company-wide philanthropic efforts boosts employee morale and enhances its stature as a responsible...

Zac Posen Designs $1.5M 24K-Gold Dress For Ice Cream Launch

by Ron | Apr 4, 2013 | AARC in the News, Apparel, Entertainment & Recreation, Luxury Market & Goods

April, 2013 – This article from Evins discusses using a 24 karat gold dress as a promotion for the Magnum Gold Ice Cream launch in the U.S.  (http://evins.com/aperture/?p=1503) By Rachel Lamb Zac Posen is celebrating the launch of the MAGNUM Gold ice cream launch...

Rolls-Royce Fetes Highly-Anticipated Wraith via Geneva Motor Show Reveal

by Ron | Mar 6, 2013 | AARC in the News, Automobiles

March, 2013 – This article from Luxury Daily discusses the unveiling of the Rolls-Royce Wraith model and how this product line expansion will attract a lot of attention to the brand and attract buyers from segments of the affluent market that may not have...

Rolls-Royce Suggests Power in Digital Marketing With Final Wraith Hype

by Ron | Feb 27, 2013 | AARC in the News, Automobiles

February, 2013 – This article from Luxury Daily discusses the hype campaign Rolls-Royce is using for their new Wraith model.  (http://www.luxurydaily.com/rolls-royce-drives-anticipation-for-new-wraith-model-with-final-image-release/) By Erin Shea Rolls-Royce...

The Philosophy, Paradox, and Poetry of Affluence Research Data

by Ron | Feb 14, 2013 | AARC in the News, Affluence Research

February, 2013 – This article from JustLuxe discusses the differences in affluence research based on the methodology used and the definition of affluence used.  (http://www.justluxe.com/luxe-insider/trends/feature-1889043.php) By Susan Kime On February 4 of this...
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