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Upmarket Brands Need To Get Down With Marketing To Affluents

by Ron | Jul 27, 2011 | AARC in the News, Affluence Research

This is an article from CMO.com about social media and the affluent market (http://www.cmo.com/targeting/upmarket-brands-need-get-down-marketing-affluents). Date: July 21, 2011 Author: Mark Dolliver, Contributing Writer, CMO.com It’s tricky enough for marketers to...

Trends in Affluent Attitudes

by Ron | Jul 26, 2011 | AARC in the News, Affluence Research, Home Purchases & Remodeling, Vacation Homes

This is an article from Bowden’s Market Barometer featuring AARC insights based on our Spring 2011 survey. (http://www.bowdensmarketbarometer.com/) By Judith She Published June 20, 2011 The spring 2011 Affluent Market Tracking Study conducted by the American...

Adventures in Affluence: How the Billionaire Vacations

by Ron | Jun 14, 2011 | AARC in the News, Affluence Research, Cruises, Entertainment & Recreation, Travel, Vacations

This is an article from Fox Business featuring AARC research about the latest trends in affluent travel (http://www.foxbusiness.com/personal-finance/2011/06/10/adventures-in-affluence-how-billionaire-vacations/) By Kathryn Glass Published June 10, 2011 Recent market...

Interest in Purchasing Vacation Homes Back to Pre-Crisis Levels

by Ron | Jun 14, 2011 | AARC in the News, Affluence Research, Vacation Homes, Vacations

This is an article from Perspective, The Leading Shared Ownership Magazine, and the article features AARC research that was presented at the Global Networking Expo 2011 for the shared ownership industry...

Increasing Interest in Purchasing Access to a Shared Vacation Home

by Ron | Jun 13, 2011 | AARC in the News, Affluence Research, Home Purchases & Remodeling, Vacation Homes, Vacations

This is an article from Sherpa Report The Guide to Shared Luxury Property by Nick Copley (http://www.sherpareport.com/destination-clubs/increasing-interest-shared-vacation-home-0611.html). The article highlights AARC’s latest research on familiarity and interest...

61% of Wealthiest Americans Own Smartphones

by Ron | Jun 13, 2011 | AARC in the News, Affluence Research, Computer Equipment, Computers & Electronics, Entertainment & Recreation

This is an article from Mobile Commerce Daily by Rachel Lamb (http://www.mobilecommercedaily.com/2011/05/20/61pc-of-wealthiest-americans-own-smartphones-study). The article references the AARC Spring 2011 survey results regarding use of smartphones among affluent...
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