Consumers Won’t Buy Just Anything

November, 2013 – This article from Engage:Affluent discusses how the  affluent value significance and performance of a product over brand name. (http://www.mediapost.com/publications/article/214334/consumers-wont-buy-just-anything.html) By  Frank Riolo Despite...

Bentley Stuck in Hunt for Facebook Likes

November, 2013 – This article from Luxury Daily discusses how Bentley’s recent promotion relying on Facebook fans to sign up has fallen way short of expectations. (http://www.luxurydaily.com/bentley-stuck-in-hunt-for-fbook-likes/) By Joe McCarthy Bentley...