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BMW Extends Global Reach via Canadian Olympic Team Sponsorship

by Ron | Jan 23, 2013 | AARC in the News, Affluence Research, Automobiles

January, 2013 – This article from Luxury Daily discusses BMW sponsoring the Canadian Olympic team which will lead to great media publicity and various merchandising and promotion...

Strong Brand Identity Boosts Luxury Vehicle Sales, Puts BMW on Top

by Ron | Jan 11, 2013 | AARC in the News, Affluence Research, Automobiles

January, 2013 – This article from Luxury Daily discusses how the strong marketing efforts by luxury auto companies, with a focus on the product, attractive values and good service, boosted 2012...

Seven Non-trends for the Luxury Market in 2013

by Ron | Jan 8, 2013 | AARC in the News, Affluence Research

January, 2013 – This article from National Jeweler discusses 2013 trend prediction caveats for the luxury and affluent market. (http://www.nationaljeweler.com/nj/independents/a/~30111-Seven-nontrends-for-the-luxury/) By Michelle Graff With the new year only a week...

Louis Vuitton, Rolex Target Affluent Post-Holiday Shoppers via Town & Country

by Ron | Dec 26, 2012 | AARC in the News, Affluence Research, Holiday Spending

December, 2012 – This article from Luxury Daily discusses luxury marketers advertising in Town & Country magazine to entice affluent post-holiday shopping. (http://www.luxurydaily.com/louis-vuitton-rolex-target-affluent-post-holiday-shoppers-via-town-country/)...

Rich Cheapskates Could Sink These Stocks

by Ron | Nov 27, 2012 | AARC in the News, Affluence Research, Holiday Spending

November, 2012 – This article from NASDAQ discusses the shift toward frugality among affluent households for 2012 holiday spending and their increased shopping in non-luxury retail chains....

Deleón Celebrates End of the World with New Premium Spirit

by Ron | Nov 26, 2012 | AARC in the News, Affluence Research, Luxury Market & Goods

November, 2012 – This article from Luxury Daily discusses Deleón’s December 21 release of it’s new Leóna Tequila as the “end of the world” drink. (http://www.luxurydaily.com/deleon-celebrates-end-of-the-world-with-new-premium-spirit/) By...
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