by Ron | Sep 22, 2015 | Affluence Research, Holiday Spending, Press Releases
Retailers Will See Holiday Gift Purchases Rising to $33 Billion by Affluent Consumers Atlanta, GA  September 22, 2015 ─ A year over year increase of 4% in average holiday gift purchases by the wealthiest 10% of U.S. households is indicated by the...
by Ron | Sep 9, 2015 | Affluence Research, Holiday Spending, Press Releases
Affluent Will Spend $24 Billion for the Holiday Gift At the Top of Most Wish Lists Atlanta, GA  September 29, 2015 ─ Gift cards and similar “currency†are the favorite gift on the holiday wish list of most people, according to the National Retail Federation...
by Ron | Jun 23, 2015 | Affluence Research, Luxury Research Methodology, Marketing, Thoughts and Observations
June 2015 –This recent article from Christopher Martin of FlexMR provides a strong argument of why good market research cannot be replaced by Big Data. The following text presents verbatim excerpts from the article (The Role of Market Research in a Big Data World)....
by Ron | Jun 22, 2015 | Affluence Research, Marketing, Thoughts and Observations
June 2015 –This article from Doug Gollan of Forbes.Life.com provides great insight on why luxury brands and retailers over estimate their awareness and familiarity among the affluent. Doug Gollan has worked with companies selling to the UHNW and super rich...
by Ron | Jun 18, 2015 | Affluence Research, Marketing, Thoughts and Observations
June, 2015 – This article from MediaPost discusses how adding financial capacity data to the mix of data used helps marketers better target their most likely customers and eliminate any potential media waste. This author presents a great argument for using direct...
by Ron | Apr 2, 2015 | Affluence Research, Luxury Research Methodology, Press Releases
Problems with Online Panel Surveys Confronted by Research Associations  Atlanta, GA  April 2, 2015 – The Council of American Survey Research Organizations (CASRO) and The Global Research Business Network (GRBN), in conjunction with the research firm Esomar,...
