by Ron | Mar 16, 2015 | Affluence Research, Luxury Research Methodology, Thoughts and Observations
March, 2015 – This article from MediaPost discusses that even though big data is the focus of much content in business and marketing media, it can only provide a portion of the research that marketers of high end products need....
by Ron | Mar 6, 2015 | AARC in the News, Affluence Research
March, 2015 – This article from NYTimes.com discusses Dr. Thomas J. Stanley, whose research was the basis of the book, ‘The Millionaire Next Door’. Though many marketers seem to be unaware or have forgotten, the lessons in that book still hold. I...
by Ron | Feb 11, 2015 | Affluence Research, Luxury Research Methodology, Thoughts and Observations
February, 2015 – This article from Media Post discusses information to help marketers prioritize the data needed for an effective marketing strategy and what to look for when sourcing the...
by Ron | Dec 12, 2014 | Affluence Research, Holiday Spending, Press Releases, Restaurants & Dining
Retailers Should Copy Restaurants to Boost Holiday Gift Card Sales Retailers Could Benefit in Several Ways by Promoting Gift Card Sales  With gift cards at the top of holiday wish lists, traditional retailers fighting show rooming and online only retailers,...
by Ron | Dec 12, 2014 | Affluence Research, Cruises, Press Releases, Travel, Vacations
Affluent Give High Priority to Travel Travel Plans and Priorities of Affluent Revealed in Survey  Atlanta, GA  December 16, 2014 – With 85% of the affluent planning to spend the same or more for domestic vacation travel as in 2014 and 77% planning to spend the...
by Ron | Nov 2, 2014 | AARC in the News, Affluence Research
November, 2014 – This article from the New York Post discusses how the one percenters keep accumulating wealth because most millionaires do not spend extravagantly. (http://nypost.com/2014/11/02/according-to-the-fed-the-rich-are-getting-richer/) By Gregory...
