by Ron | Dec 19, 2013 | AARC in the News, Affluence Research, Luxury Market & Goods
December, 2013 – This article from Forbes discusses how effective a great direct mail letter can be. (http://www.forbes.com/sites/loisgeller/2012/08/03/the-ridiculously-inexpensive-magic-of-direct-mail-letters/) By  Lois Geller At our agency we create about 30% of...
by Ron | Dec 4, 2013 | AARC in the News, Affluence Research
December, 2013 – This article from Forbes discusses that despite the idea that direct mail is supposedly dying, direct mail catalogs are highly effective. (http://www.forbes.com/sites/loisgeller/2013/12/04/if-direct-mail-is-dying-its-sure-taking-its-time-about-it/)...
by Ron | Nov 29, 2013 | AARC in the News, Affluence Research
November, 2013 – This article from The Street discusses how the affluent believe most luxury brands are overrated. (http://www.mainstreet.com/article/lifestyle/luxury/rich-think-most-luxury-brands-are-overrated?page=1) By  Mia Taylor Hermes, Chanel and Louis...
by Ron | Nov 27, 2013 | AARC in the News, Affluence Research
November, 2013 – This article from Engage:Affluent discusses how the  affluent value significance and performance of a product over brand name. (http://www.mediapost.com/publications/article/214334/consumers-wont-buy-just-anything.html) By  Frank Riolo Despite...
by Ron | Nov 4, 2013 | AARC in the News, Affluence Research, Travel
November, 2013 – This article from the HotelMarketing.com discusses how the wealthy interact with the hotel industry. (http://hotelmarketing.com/index.php/content/article/most_affluent_travelers_arent_brand_conscious) New research from the American...
by Ron | Nov 2, 2013 | AARC in the News, Affluence Research
November, 2013 – This article from ajc.com discusses that even though the mood of the wealthiest people in the U.S. has gotten significantly better, the poor are still feeling the sting of the economic downturn....