by AFFADMIN | Nov 11, 2015 | Automobiles, Marketing, Thoughts and Observations
November, 2015 – This article from Media Post provides an excellent analysis and observations applicable to the marketing of various products to the...
by Ron | Jun 23, 2015 | AARC in the News, Automobiles, Marketing
June 2015 –This article from Luxury Daily discusses how BMW, the official sponsor of Germany’s BMW International Open, is adding events to reach a wider audience. (http://www.luxurydaily.com/bmw-expands-golf-tournament-events-to-reach-wide-audience/) By...
by Ron | Dec 1, 2014 | AARC in the News, Automobiles
December, 2014 – This article from Luxury Daily discusses how BMW is using its Art Car series at Art Basel to elevate the brand’s visibility among ultra-affluent consumers. (http://www.luxurydaily.com/bmw-taps-roy-lichtenstein-for-art-car-at-art-basel/) By Joe...
by Ron | Nov 10, 2014 | AARC in the News, Automobiles
November, 2014 – This article from Luxury Daily discusses the collaboration of Land Rover and Holland & Holland on a new vehicle that draws upon the ventures of both brands. (http://www.luxurydaily.com/land-rover-collaborates-holland-holland-with-on-vehicle/)...
by Ron | May 20, 2014 | AARC in the News, Affluence Research, Automobiles, Home Purchases & Remodeling
May, 2014 – This article from eMarketer discusses results from the AARC Spring 2014 survey showing that affluents plan on purchasing new cars and remodeling their current homes in the coming year....
by Ron | May 12, 2014 | AARC in the News, Automobiles
May, 2014 – This article from Luxury Daily discusses how BMW aims to get their elecrtic cars closer to carbon neutrality with a solar carport. (http://www.luxurydaily.com/bmw-pursues-carbon-neutrality-via-solarcarport/) By Joe McCarthy German automaker BMW is...
