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Buying a Toyota? You may be in “good” company.

by Ron | Jan 8, 2010 | Affluence Research, Automobiles, Entertainment & Recreation, Luxury Defined, Luxury Market & Goods, Press Releases

Contrary to popular media hype, wealthy Americans do not spend wildly on luxury cars, opulent hotel rooms, or 4000 thread count sheets. In ground breaking research on the definition of luxury and the spending habits of the wealthiest 10% of US households, respondents...

Luxury Market Research — Popular Views of Conspicuous Consumption Debunked in Survey of Luxury Consumers Part 3 of 3

by Ron | Jun 2, 2009 | Affluence Research, Luxury Defined, Luxury Market & Goods, Press Releases

Contrary to assertions by some luxury market and retail consultants that the current economic problems are creating longer term changes in their lifestyles and reductions in spending on luxury and conspicuous consumption by America’s luxury consumers, Ron Kurtz,...

Luxury Market Research — Popular Views of Conspicuous Consumption Debunked in Survey of Luxury Consumers Part 2 of 3

by Ron | Jun 2, 2009 | Affluence Research, Luxury Defined, Luxury Market & Goods, Press Releases

“Luxury is a very ambiguous word that is used very loosely”, according to Ron Kurtz, President of The American Affluence Research Center (AARC), which has conducted a survey that provides a new view of the luxury market and how luxury consumers define luxury. In...

Luxury Market Research — Popular Views of Conspicuous Consumption Debunked in Survey of Luxury Consumers Part 1 of 3

by Ron | Jun 2, 2009 | Affluence Research, Luxury Defined, Luxury Market & Goods, Press Releases

For several years, luxury retail and marketing consultants have fed the media with anecdotal research about the luxury market as though the purchases of $700 Manolo Blahnik shoes, $1,000 Prada hand bags, and $250 True Religion jeans are common place among luxury...

Popular View of Luxury Spending Debunked in Survey of the Wealthy

by Ron | Jan 27, 2009 | Affluence Research, Luxury Defined, Luxury Market & Goods, Press Releases

Luxury Defined: What the Affluent Will Spend for Luxury Price Points and Brands for 37 Products and Services For several years, luxury retail and marketing consultants have fed the media with anecdotal research about the sales of $700 Manolo Blahnik shoes, $1,000...

Luxury Defined: What the Affluent Will Spend for Luxury

by Ron | Nov 28, 2008 | Affluence Research, Luxury Defined, Luxury Market & Goods, Press Releases

New Survey Identifies Price Points and Brands for 37 Products and Services “Luxury” is a very ambiguous word that is used very loosely. Perceptions of luxury vary by individual and by product. In new ground breaking research, a national survey of the wealthiest...
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