by Ron | Jun 23, 2015 | Affluence Research, Luxury Research Methodology, Marketing, Thoughts and Observations
June 2015 –This recent article from Christopher Martin of FlexMR provides a strong argument of why good market research cannot be replaced by Big Data. The following text presents verbatim excerpts from the article (The Role of Market Research in a Big Data World)....
by Ron | Apr 2, 2015 | Affluence Research, Luxury Research Methodology, Press Releases
Problems with Online Panel Surveys Confronted by Research Associations  Atlanta, GA  April 2, 2015 – The Council of American Survey Research Organizations (CASRO) and The Global Research Business Network (GRBN), in conjunction with the research firm Esomar,...
by Ron | Mar 16, 2015 | Affluence Research, Luxury Research Methodology, Thoughts and Observations
March, 2015 – This article from MediaPost discusses that even though big data is the focus of much content in business and marketing media, it can only provide a portion of the research that marketers of high end products need....
by Ron | Feb 11, 2015 | Affluence Research, Luxury Research Methodology, Thoughts and Observations
February, 2015 – This article from Media Post discusses information to help marketers prioritize the data needed for an effective marketing strategy and what to look for when sourcing the...
by Ron | May 10, 2012 | AARC in the News, Affluence Research, Apparel, Automobiles, Fine Jewelry & Watches, Luxury Market & Goods, Luxury Research Methodology
May, 2012 – This article from JustLuxe discusses the results of the Spring 2012 American Affluence Research Center survey of the wealthiest 10% of all U.S. households. ( http://www.justluxe.com/luxe-insider/trends/feature-1767263.php) By Susan Kime At the end of...
by Ron | Feb 24, 2012 | Affluence Research, Luxury Research Methodology, Thoughts and Observations
February, 2012 – This article from Luxury Daily discusses the validity and reliability of research among “luxury†and “affluent†consumers. ( http://www.luxurydaily.com/how-reliable-is-your-research-among-luxury-and-affluent-consumers ) By Ron Kurtz There...
