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The Complex Nature of Affluence Research

by Ron | Feb 21, 2012 | AARC in the News, Affluence Research, Luxury Research Methodology

February, 2012 – This article from JustLuxe.com discusses the complicated nature of affluence research and what to be careful of when using the results. ( http://www.justluxe.com/luxe-insider/trends/feature-1729354.php ) By Susan Kime My qualifications for writing...

New Study Raises Serious Questions about Surveys among Consumer Panels

by Ron | Feb 21, 2012 | Affluence Research, Luxury Research Methodology, Thoughts and Observations

February, 2012 – This article discusses the dirty little secrets of online panel research. ( https://www.gplus.com/Consumer-Services/Insight/New-study-raises-serious-questions-about-surveys ) By Ron Kurtz Most consumer research, including luxury consumer research,...

Sample Quality of Online Panels: Putting Lipstick on the Piggy Bank

by Ron | Aug 30, 2010 | Affluence Research, Luxury Research Methodology, Thoughts and Observations

There has been considerable research and debate regarding the problems of online panels. This is a post from Voice of Vovici Blog (http://blog.vovici.com) and is one of the more candid critiques of the disadvantages of online panels. Originally Posted by Jeffrey...
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