by Ron | Jul 27, 2018 | AARC in the News, Apparel, Luxury Market & Goods, Marketing, Travel, Vacations
July 2018 –This article from Luxury Daily discusses how with this summer’s “Printemps Palace†campaign, the French retailer has teamed with local hotels to showcase Parisian-style travel – which makes this campaign an opportunity to showcase to both...
by Ron | Mar 26, 2018 | AARC in the News, Luxury Market & Goods, Marketing
March 2018 –This article from Luxury Daily discusses how the Art Basel event in Hong Kong is a perfect spot for luxury brands to engage with potential consumers due to the congregation of the world’s wealthy elite and art collectors....
by AFFADMIN | May 27, 2016 | Marketing, Thoughts and Observations
Response rates from direct mail are more than 20X that of email per 2015 DMA Response Rate Report. The channel that gives the strongest ROI for customer acquisition and retention is direct mail per Target Marketing Magazine 2013 Media Study. Physical media such as...
by AFFADMIN | Mar 29, 2016 | Marketing, Thoughts and Observations
March, 2016 – This article from Luxury Daily discusses the best approach brands can use for email campaigns that would result in consumers being more likely to open and...
by AFFADMIN | Jan 28, 2016 | Affluence Research, Luxury Market & Goods, Marketing, Thoughts and Observations
January, 2016 – This article from Luxury Daily explains how to determine if you are affluent or middle class and why it matters. (http://www.luxurydaily.com/are-you-affluent-or-middle-class-why-it-matters/) By Ron Kurtz Your effectiveness as a marketer or retailer...
by AFFADMIN | Nov 11, 2015 | Automobiles, Marketing, Thoughts and Observations
November, 2015 – This article from Media Post provides an excellent analysis and observations applicable to the marketing of various products to the...
