by Ron | Jun 15, 2015 | Marketing, Thoughts and Observations
June, 2015 – This article from eMarketer provides great insight on the difficulty of going beyond simple mobile measurement to understand consumer behavior and to identify ROI. The following text presents verbatim excerpts from the June 15 article. The full article...
by Ron | May 18, 2015 | Marketing, Thoughts and Observations
May, 2015 – This article from AdvertisingAge provides great insight on how digital ad fraud could be stealing from your marketing budget. The following text presents verbatim excerpts from the May 18 article by Alex Kantrowitz. The full article may be viewed here....
by Ron | May 13, 2015 | Marketing, Thoughts and Observations
May, 2015 – This article from Target Marketing discusses how print media is an essential element of effective marketing to affluent and luxury consumers for both brands and retailers. Just look at the recent growth of specialized print publications targeting the...
by Ron | May 8, 2015 | AARC in the News, Marketing
May, 2015 – This article from Target Marketing discusses how mass media vehicles (like digital) tend to drive a high volume of leads, but they’re of low quality (they don’t convert) while targeted media (like direct mail) drives a low volume of leads...
by Ron | Apr 30, 2015 | AARC in the News, Marketing
April, 2015 – This article from Target Marketing discusses the fact that even digital natives prefer to read in print rather than digital, which is one of several reasons why direct mail out performs social media in most tests. (http://bit.ly/1biKl8l) For brands...
by Ron | Dec 11, 2014 | AARC in the News, Marketing
December, 2014 – This article from Target Marketing discusses the effective use of QR codes combined with direct marketing....
