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Email Marketing: Think Inside the New Inbox

by Ron | Nov 19, 2013 | Marketing, Thoughts and Observations

November, 2013 – This article from Forbes discusses that while marketers expect to shift budgets from e-mail to other channels (including social and display) in the coming years, email continues to account for a far greater share of acquired customers than social...

7 Trend Caveats for the 2012 Luxury and Affluent Market

by Ron | Jan 27, 2012 | Affluence Research, Marketing, Thoughts and Observations

January, 2012 – This article from Luxury Daily discusses seven facts that should serve as signs of caution before basing marketing plans on trend forecasts. ( http://www.luxurydaily.com/7-trend-caveats-for-the-2012-luxury-and-affluent-market/ ) By Ron Kurtz At this...

The ‘Aspirational’ Consumer: R.I.P.

by Ron | Nov 4, 2010 | AARC in the News, Affluence Research, Marketing

This is a post from brandweek.com (http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i5094e406e415c280d0da248c34faffdc) referencing AARC’s latest research about the affluent market. November 3, 2010 It wasn’t very long ago that marketers were...
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