by Ron | Oct 22, 2013 | Affluence Research, Press Releases
Affluent Reveal Large Untapped Sales Potential for Luxury Brands; Brand Experience, Familiarity, and Perceptions Surprisingly Low   Brand ownership/experience during the past five years, brand familiarity/knowledge, and brand perceptions were measured for 17...
by Ron | Oct 21, 2013 | Affluence Research, Press Releases
Affluent’s View of Economy at 6 Year High in New Survey; Indicates Good Potential for Increased Spending  The assessment of current business conditions (index of 93) rose 22 points to neutral territory from the Spring 2013 survey and is now 40 points above the...
by Ron | Sep 23, 2013 | Affluence Research, Holiday Spending, Press Releases
Retailers May See Nice Boost in Holiday Gift Sales to Affluent Consumers Per New Survey In a new survey by The American Affluence Research Center, the wealthiest 10% of U.S. households, based on net worth, indicate their holiday gift purchases may provide a pleasant...
by Ron | May 6, 2011 | Affluence Research, Computer Equipment, Computers & Electronics, Entertainment & Recreation, Press Releases
About 65% of the affluent have access to one or more smart phones or tablets and another 34% have regular access to a computer according to a new Spring 2011 survey of the wealthiest 10% of US households by the American Affluence Research Center. Only 1% of the...
by Ron | Apr 28, 2011 | Affluence Research, Press Releases
Discounts by prestige brands during the past two or three years of a weak economy have apparently been accepted by affluent and luxury consumers without diluting the stature of the brands according to a new Spring 2011 survey of the wealthiest 10% of US households by...
by Ron | Apr 26, 2011 | Affluence Research, Cruises, Entertainment & Recreation, Fine Jewelry & Watches, Home Entertainment Equipment, Home Furniture & Furnishings, Home Purchases & Remodeling, Luxury Market & Goods, Press Releases, Restaurants & Dining, Travel, Vacation Homes, Vacations
In contrast to the March general Consumer Confidence Index of The Conference Board, which fell over 10% to the low levels last seen in Fall 2010, the affluent, who account for about half of all consumer spending, report a better outlook for the economy and their...
