by AFFADMIN | May 27, 2016 | Marketing, Thoughts and Observations
Response rates from direct mail are more than 20X that of email per 2015 DMA Response Rate Report. The channel that gives the strongest ROI for customer acquisition and retention is direct mail per Target Marketing Magazine 2013 Media Study. Physical media such as...
by AFFADMIN | Mar 29, 2016 | Marketing, Thoughts and Observations
March, 2016 – This article from Luxury Daily discusses the best approach brands can use for email campaigns that would result in consumers being more likely to open and...
by AFFADMIN | Jan 28, 2016 | Affluence Research, Luxury Market & Goods, Marketing, Thoughts and Observations
January, 2016 – This article from Luxury Daily explains how to determine if you are affluent or middle class and why it matters. (http://www.luxurydaily.com/are-you-affluent-or-middle-class-why-it-matters/) By Ron Kurtz Your effectiveness as a marketer or retailer...
by AFFADMIN | Nov 11, 2015 | Automobiles, Marketing, Thoughts and Observations
November, 2015 – This article from Media Post provides an excellent analysis and observations applicable to the marketing of various products to the...
by AFFADMIN | Oct 20, 2015 | Affluence Research, Thoughts and Observations
October, 2015 – This article from Luxury Daily discusses how the future potential of Millennials may be the focus of many articles in the marketing media, but the real money today is still with the millionaires next...
by Ron | Aug 12, 2015 | Marketing, Thoughts and Observations
August 2015 –This article from MediaPost provides a very good introduction to the potential value of direct mail as a method to reach the truly...
