by Ron | Aug 6, 2015 | Marketing, Thoughts and Observations
August 2015 –This article by Summer Gould in Target Marketing provides great insight on how to use various channels of communication for effective direct marketing. The following text presents verbatim excerpts from the article (Direct Mail: Know the Response)....
by Ron | Jun 23, 2015 | Affluence Research, Luxury Research Methodology, Marketing, Thoughts and Observations
June 2015 –This recent article from Christopher Martin of FlexMR provides a strong argument of why good market research cannot be replaced by Big Data. The following text presents verbatim excerpts from the article (The Role of Market Research in a Big Data World)....
by Ron | Jun 22, 2015 | Affluence Research, Marketing, Thoughts and Observations
June 2015 –This article from Doug Gollan of Forbes.Life.com provides great insight on why luxury brands and retailers over estimate their awareness and familiarity among the affluent. Doug Gollan has worked with companies selling to the UHNW and super rich...
by Ron | Jun 18, 2015 | Affluence Research, Marketing, Thoughts and Observations
June, 2015 – This article from MediaPost discusses how adding financial capacity data to the mix of data used helps marketers better target their most likely customers and eliminate any potential media waste. This author presents a great argument for using direct...
by Ron | Jun 15, 2015 | Marketing, Thoughts and Observations
June, 2015 – This article from eMarketer provides great insight on the difficulty of going beyond simple mobile measurement to understand consumer behavior and to identify ROI. The following text presents verbatim excerpts from the June 15 article. The full article...
by Ron | May 18, 2015 | Marketing, Thoughts and Observations
May, 2015 – This article from AdvertisingAge provides great insight on how digital ad fraud could be stealing from your marketing budget. The following text presents verbatim excerpts from the May 18 article by Alex Kantrowitz. The full article may be viewed here....
