by Ron | May 13, 2015 | Marketing, Thoughts and Observations
May, 2015 – This article from Target Marketing discusses how print media is an essential element of effective marketing to affluent and luxury consumers for both brands and retailers. Just look at the recent growth of specialized print publications targeting the...
by Ron | Mar 16, 2015 | Affluence Research, Luxury Research Methodology, Thoughts and Observations
March, 2015 – This article from MediaPost discusses that even though big data is the focus of much content in business and marketing media, it can only provide a portion of the research that marketers of high end products need....
by Ron | Feb 11, 2015 | Affluence Research, Luxury Research Methodology, Thoughts and Observations
February, 2015 – This article from Media Post discusses information to help marketers prioritize the data needed for an effective marketing strategy and what to look for when sourcing the...
by Ron | Nov 19, 2013 | Marketing, Thoughts and Observations
November, 2013 – This article from Forbes discusses that while marketers expect to shift budgets from e-mail to other channels (including social and display) in the coming years, email continues to account for a far greater share of acquired customers than social...
by Ron | Feb 24, 2012 | Affluence Research, Luxury Research Methodology, Thoughts and Observations
February, 2012 – This article from Luxury Daily discusses the validity and reliability of research among “luxury†and “affluent†consumers. ( http://www.luxurydaily.com/how-reliable-is-your-research-among-luxury-and-affluent-consumers ) By Ron Kurtz There...
by Ron | Feb 21, 2012 | Affluence Research, Luxury Research Methodology, Thoughts and Observations
February, 2012 – This article discusses the dirty little secrets of online panel research. ( https://www.gplus.com/Consumer-Services/Insight/New-study-raises-serious-questions-about-surveys ) By Ron Kurtz Most consumer research, including luxury consumer research,...
