Previous AARC in the News
Rolls-Royce Suggests Power in Digital Marketing With Final Wraith Hype
February, 2013 – This article from Luxury Daily discusses the hype campaign Rolls-Royce is using for their new Wraith model.  (http://www.luxurydaily.com/rolls-royce-drives-anticipation-for-new-wraith-model-with-final-image-release/) By Erin Shea Rolls-Royce...
The Philosophy, Paradox, and Poetry of Affluence Research Data
February, 2013 – This article from JustLuxe discusses the differences in affluence research based on the methodology used and the definition of affluence used.  (http://www.justluxe.com/luxe-insider/trends/feature-1889043.php) By Susan Kime On February 4 of this...
BMW Extends Global Reach via Canadian Olympic Team Sponsorship
January, 2013 – This article from Luxury Daily discusses BMW sponsoring the Canadian Olympic team which will lead to great media publicity and various merchandising and promotion...
Harry Winston to Maintain Prestige, Boost Swatch Group
January, 2013 – This article from Luxury Daily discusses how the acquisition of The Harry Winston brand will add prestige to the Swatch Group and its products.  (http://www.luxurydaily.com/harry-winston-to-sell-luxury-brand-segment-to-swatch/) By Erin Shea...
Strong Brand Identity Boosts Luxury Vehicle Sales, Puts BMW on Top
January, 2013 – This article from Luxury Daily discusses how the strong marketing efforts by luxury auto companies, with a focus on the product, attractive values and good service, boosted 2012...
Seven Non-trends for the Luxury Market in 2013
January, 2013 – This article from National Jeweler discusses 2013 trend prediction caveats for the luxury and affluent market. (http://www.nationaljeweler.com/nj/independents/a/~30111-Seven-nontrends-for-the-luxury/) By Michelle Graff With the new year only a week...
Louis Vuitton, Rolex Target Affluent Post-Holiday Shoppers via Town & Country
December, 2012 – This article from Luxury Daily discusses luxury marketers advertising in Town & Country magazine to entice affluent post-holiday shopping. (http://www.luxurydaily.com/louis-vuitton-rolex-target-affluent-post-holiday-shoppers-via-town-country/)...
Rich Cheapskates Could Sink These Stocks
November, 2012 – This article from NASDAQ discusses the shift toward frugality among affluent households for 2012 holiday spending and their increased shopping in non-luxury retail chains....
Deleón Celebrates End of the World with New Premium Spirit
November, 2012 – This article from Luxury Daily discusses Deleón's December 21 release of it's new Leóna Tequila as the "end of the world" drink. (http://www.luxurydaily.com/deleon-celebrates-end-of-the-world-with-new-premium-spirit/) By Erin Shea Premium...
Wealthy Cutting Holiday Spending
November, 2012 – This article from Barron's Penta Daily discusses the 2012 holiday spending plans of the affluent. (http://blogs.barrons.com/penta/2012/11/21/wealthy-cutting-holiday-spend/) By Christiana Cefalu In preparation for the kickoff to the holiday season...
