Previous AARC in the News
Survey: Positive Outlook on 2015 Travel Plans
December, 2014 – This article from Travel Weekly discusses the positive predictions for luxury travel in 2015. (http://www.travelweekly.com/Luxury-Travel/Insights/Survey-positive-outlook-on-2015-travel-plans?ct=lux&cid=eltrlux) By Jeri Clausing Given...
Wealthiest Americans Keen to Travel But Not as Keen on Cruising, Study Finds
December, 2014 – This article from Seatrade Insider discusses that intentions to cruise are down slightly among the affluent, but 8% are undecided and could end up taking a cruise....
In 2014: Affluent Holiday Spending
December, 2014 – This article from the December 2014 issue of the Strategic Business Insights VALS Lens newsletter discusses the expected holiday spending of the wealthiest 10% of US households.   December 2014 In this issue: In 2014:...
QR Codes Can Make Your Direct Mail More Effective
December, 2014 – This article from Target Marketing discusses the effective use of QR codes combined with direct marketing....
Agents Take Note: The Wealthy are Bullish on Travel
December, 2014 – This article from Travel Market Report discusses the takeaways for travel agents from the latest survey from the American Affluence Research Center....
BMW Showcases Roy Lichtenstein “Art Car†at Art Basel
December, 2014 – This article from Luxury Daily discusses how BMW is using its Art Car series at Art Basel to elevate the brand’s visibility among ultra-affluent consumers. (http://www.luxurydaily.com/bmw-taps-roy-lichtenstein-for-art-car-at-art-basel/) By Joe...
Land Rover, Holland & Holland Express Lifestyle Affinities via Vehicle Collaboration
November, 2014 – This article from Luxury Daily discusses the collaboration of Land Rover and Holland & Holland on a new vehicle that draws upon the ventures of both brands. (http://www.luxurydaily.com/land-rover-collaborates-holland-holland-with-on-vehicle/)...
According to the Fed, the Rich are Getting Richer
November, 2014 – This article from the New York Post discusses how the one percenters keep accumulating wealth because most millionaires do not spend extravagantly. (http://nypost.com/2014/11/02/according-to-the-fed-the-rich-are-getting-richer/) By Gregory...
Yacht Brands Congregate at Fort Lauderdale International Yacht Show
October, 2014 – This article from Luxury Daily discusses the the International Yacht Show in Fort Lauderdale and how consumers benefit by the convenience of having many brands presenting a variety of yachts all in one place....
Saks Takes on Neiman Marcus Christmas Book With its Own Luxury Gift Guide
October, 2014 – This article from the Wall Street Journal discusses how Saks is adding a "wow factor" to their holiday marketing. (http://online.wsj.com/articles/saks-takes-on-the-neiman-marcus-christmas-book-with-its-own-luxury-gift-catalog-1414613374) By Ray A....
