Previous AARC in the News
Louis Vuitton, Burberry use Lengthy Campaigns in September Vogue to Remain Top-of-Mind
August, 2014 – This article from Luxury Daily discusses the large ad spreads that fashion and jewelry marketers placed in the always-anticipated Vogue September issue....
Selling Cruises: Affluent Americans are Missed Opportunity, Expert Says
July, 2014 – This article from Travel Market Report discusses tips for travel agents on selling cruises to the untapped market of affluent consumers. (http://www.travelmarketreport.com/content/publiccontent.aspx?pageid=1365&articleID=11336&LP=1) By Harvey...
Jaeger-LeCoultre Builds Trust with Exploration of Customer Service
July, 2014 – This article from Luxury Daily discusses how Jaeger-LeCoultre is reassuring its customers with a video showing the care and expertise with which their watch repairs are handled....
Peninsula Hotels Offers Cultural Immersion to Increase Guest Experiences
June, 2014 – This article from Luxury Daily discusses hospitality chain The Peninsula Hotels launching academies to immerse guests in the native culture of each hotel location....
Affluents Dreaming of New Cars, Revamped Homes
May, 2014 – This article from eMarketer discusses results from the AARC Spring 2014 survey showing that affluents plan on purchasing new cars and remodeling their current homes in the coming year....
BMW Pursues Carbon Neutrality via Solar Carport
May, 2014 – This article from Luxury Daily discusses how BMW aims to get their elecrtic cars closer to carbon neutrality with a solar carport. (http://www.luxurydaily.com/bmw-pursues-carbon-neutrality-via-solarcarport/) By Joe McCarthy German automaker BMW is...
Appealing to the Millionaire Next Door
May, 2014 – This article from Media Post discusses that the vast majority of those with a net worth of $1 - 5 million are likely to be big savers and not conspicuous or pretentious consumers....
Luxury Marketers Build up Lifestyle in Spring Imprint of Bentley Magazine
April, 2014 – This article from Luxury Daily discusses how Bentley is using its quarterly magazine to promote the affluent lifestyle through content and advertising partners....
Affluence Study: Plans for Travel Spending are Strong
April, 2014 – This article from World of Luxury discusses how the mood of the affluent is very conducive for increased spending on vacation travel. (http://luxury.travelweekly.com/#/blog/affluence-study-plans-travel-spending-are-strong/?cid=eltrlux ) By Jeri...
Holiday Spending Expectations Exceeded by 24pc: Report
April, 2014 – This article from Luxury Daily discusses results from the latest American Affluence Research Center study showing that affluent spending indices for home durables, vacation travel and other categories are on the rise....
