Previous AARC in the News
Audi, Jaguar Knock Mercedes in Recent Ads
January, 2014 – This article from Luxury Daily discusses how luxury car manufacturers are using mockery and satire in advertising to compare their cars to their competitor's cars. (http://www.luxurydaily.com/audi-jaguar-knock-mercedes-in-recent-advert/) By  Joe...
The Ridiculously Inexpensive Magic of Direct Mail Letters!
December, 2013 – This article from Forbes discusses how effective a great direct mail letter can be. (http://www.forbes.com/sites/loisgeller/2012/08/03/the-ridiculously-inexpensive-magic-of-direct-mail-letters/) By  Lois Geller At our agency we create about 30% of...
Tiffany Debuts Tiffany Diamond in Beijing With Original Music Score
December, 2013 – This article from Luxury Daily discusses Tiffany & Co. employing Chinese composer Tan Dun to create a composition specifically for it's 128-karat yellow Tiffany...
If Direct Mail is Dying, it’s Sure Taking its Time About It
December, 2013 – This article from Forbes discusses that despite the idea that direct mail is supposedly dying, direct mail catalogs are highly effective. (http://www.forbes.com/sites/loisgeller/2013/12/04/if-direct-mail-is-dying-its-sure-taking-its-time-about-it/)...
Most of Our Richest Don’t Care About Brands
November, 2013 – This article from The Street discusses how the affluent believe most luxury brands are overrated. (http://www.mainstreet.com/article/lifestyle/luxury/rich-think-most-luxury-brands-are-overrated?page=1) By  Mia Taylor Hermes, Chanel and Louis...
Consumers Won’t Buy Just Anything
November, 2013 – This article from Engage:Affluent discusses how the  affluent value significance and performance of a product over brand name. (http://www.mediapost.com/publications/article/214334/consumers-wont-buy-just-anything.html) By  Frank Riolo Despite...
Raymond Weil Shows Step-by-Step Watch Production in Social Video
November, 2013 – This article from Luxury Daily discusses Swiss watchmaker Raymond Weil's video showing the craftsmanship and precision that goes into each watch. (http://www.luxurydaily.com/raymond-weil-shows-step-by-step-watch-production-in-social-video/)...
Bentley Stuck in Hunt for Facebook Likes
November, 2013 – This article from Luxury Daily discusses how Bentley's recent promotion relying on Facebook fans to sign up has fallen way short of expectations. (http://www.luxurydaily.com/bentley-stuck-in-hunt-for-fbook-likes/) By Joe McCarthy Bentley Motors...
Vertu Expands Product Line to Rekindle Interest in Signature Collection
November, 2013 – This article from Luxury Daily discusses how high-end smartphone manufacturer Vertu is increasing its product offerings to rejuvenate interest in its Signature series....
Jaeger-Lecoultre Builds Regional Awareness with Polo Sponsorship
November, 2013 – This article from Luxury Daily discusses Swiss watchmaker Jaeger-LeCoultre targeting affluent watch enthusiasts in the emerging Latin American market by sponsoring the Argentine Polo Open....