Previous AARC in the News
Louis Vuitton Appoints Ghesquière as Creative Director
November, 2013 – This article from the Wall Street Journal discusses Louis Vuitton naming designer Nicolas Ghesquière as its new creative director for women's fashion in hopes of boosting sagging sales....
Most Affluent Travelers aren’t Brand-Conscious
November, 2013 – This article from the HotelMarketing.com discusses how the wealthy interact with the hotel industry. (http://hotelmarketing.com/index.php/content/article/most_affluent_travelers_arent_brand_conscious) New research from the American...
Helping Nation’s Poor
November, 2013 – This article from ajc.com discusses that even though the mood of the wealthiest people in the U.S. has gotten significantly better, the poor are still feeling the sting of the economic downturn....
Why Washington is Cutting Safety Nets When Most Americans are Still in the Great Recession
November, 2013 – This article from the Huffington Post discusses how congress has forgotten the needs of the bottom 90% of Americans because they and their big donors are in the top 10%....
Brands Deemed Overrated as Affluent Consumers Weigh Value: Study
November, 2013 – This article from Luxury Daily discusses what brands affluent consumers believe to be overrated according to the latest AARC survey. (http://www.luxurydaily.com/affluent-consumers-weigh-brand-value-study/) By Joe McCarthy Forty-four percent of...
Good Times Getting Better for Some, But Not for Most
October, 2013 – This article from the Atlanta Journal-Constitution discusses that even though the wealthy have increased their optimism in the economic outlook according to the latest AARC survey, the same cannot be said of the middle and lower classes....
Rich People’s Views of the Economy Near Pre-Recession Levels
October, 2013 – This article from the Wall Street Journal discusses how the affluent have a relatively positive outlook about the economy and economic growth due to the big recovery of the stock market....
Rich People Think the Economy is Doing Just Fine – Here’s Why That Matters
October, 2013 – This article from the Washington Post discusses how the wealthy - including members of congress and their big donors - think the state of the economy is positive while the rest of Americans don't....
Most of the Affluent aren’t Brand-Conscious
October, 2013 – This article from the Travel Market Report discusses how the affluent view certain luxury brands according to the Fall 2013 survey by AARC. (http://www.travelmarketreport.com/articles/Most-Of-The-Affluent-Arent-Brand-Conscious) By Harvey Chipkin...
Affluents: Louis Vuitton Most Overrated; Nordstrom Least
October, 2013 – This article from the Media Post News discusses how luxury brands need to do a better job communicating quality and value to their target audiences to avoid being thought of as overrated....
