Previous Press Releases
Affluent Report Higher Spending Online and in Total for December Holiday Gifts in New Survey
Affluent Report Higher Spending Online and in Total for December Holiday Gifts in New Survey Despite all the available statistics and estimates of total online and holiday gift spending, it is hard to find definitive data about what the affluent consumer spent....
Affluent Signal Positive Outlook for Economy, Personal Wealth, and Spending in New Survey
Affluent Signal Positive Outlook for Economy, Personal Wealth, and Spending in New Survey Indicates Good Potential for Increased Spending; Contrary to View of Some Researchers  While some researchers are currently expressing caution about the future spending plans...
Affluent Reveal Large Untapped Sales Potential for Luxury Brands; Brand Experience, Familiarity, and Perceptions Surprisingly Low
Affluent Reveal Large Untapped Sales Potential for Luxury Brands; Brand Experience, Familiarity, and Perceptions Surprisingly Low   Brand ownership/experience during the past five years, brand familiarity/knowledge, and brand perceptions were measured for 17...
Affluent’s View of Economy at 6 Year High in New Survey; Indicates Good Potential for Increased Spending
Affluent’s View of Economy at 6 Year High in New Survey; Indicates Good Potential for Increased Spending  The assessment of current business conditions (index of 93) rose 22 points to neutral territory from the Spring 2013 survey and is now 40 points above the...
Retailers May See Nice Boost in Holiday Gift Sales to Affluent Consumers Per New Survey
Retailers May See Nice Boost in Holiday Gift Sales to Affluent Consumers Per New Survey In a new survey by The American Affluence Research Center, the wealthiest 10% of U.S. households, based on net worth, indicate their holiday gift purchases may provide a pleasant...
Smart Phones and Tablets Popular Among Affluent in New Survey
About 65% of the affluent have access to one or more smart phones or tablets and another 34% have regular access to a computer according to a new Spring 2011 survey of the wealthiest 10% of US households by the American Affluence Research Center. Only 1% of the...
Discounts by Prestige Brands Did More Good than Harm For Brand According to Affluent Consumers in New Survey
Discounts by prestige brands during the past two or three years of a weak economy have apparently been accepted by affluent and luxury consumers without diluting the stature of the brands according to a new Spring 2011 survey of the wealthiest 10% of US households by...
Good News for Upscale Retailers and Brands: Affluent Consumers Show Optimism for Spending and the Economy in New Survey
In contrast to the March general Consumer Confidence Index of The Conference Board, which fell over 10% to the low levels last seen in Fall 2010, the affluent, who account for about half of all consumer spending, report a better outlook for the economy and their...
“Flash Sale†Sites Are Relatively Unknown to Affluent and Luxury Consumers in New Survey
About 58% of the affluent indicated they are aware of at least one of the 12 sites listed in a new Spring 2011 survey of the wealthiest 10% of US households by the American Affluence Research Center. Those aware of any of the sites are aware of an average of 2.7...
Social Media Not That Popular Among Affluent in New Survey
Only 1% of the affluent lack access to the internet according to a new survey of the wealthiest 10% of US households by the American Affluence Research Center. Roughly one-third of the affluent have access only through a computer, while the remainder own a smart phone...
