Previous Thoughts and Observations
Three Research Studies Show Why Direct Mail Should be Part of Your Marketing Campaign
Response rates from direct mail are more than 20X that of email per 2015 DMA Response Rate Report. The channel that gives the strongest ROI for customer acquisition and retention is direct mail per Target Marketing Magazine 2013 Media Study. Physical media such as...
95pc of Email Marketing Deemed Irrelevant by Recipients
March, 2016 – This article from Luxury Daily discusses the best approach brands can use for email campaigns that would result in consumers being more likely to open and...
Are you Affluent or Middle Class? Why it Matters
January, 2016 – This article from Luxury Daily explains how to determine if you are affluent or middle class and why it matters. (http://www.luxurydaily.com/are-you-affluent-or-middle-class-why-it-matters/) By Ron Kurtz Your effectiveness as a marketer or retailer...
Expanding the Pie by Exploring New Qualifiers in Affluent Auto Marketing
November, 2015 – This article from Media Post provides an excellent analysis and observations applicable to the marketing of various products to the...
Do Not Ignore the Millionaire Next Door
October, 2015 – This article from Luxury Daily discusses how the future potential of Millennials may be the focus of many articles in the marketing media, but the real money today is still with the millionaires next...
How to Market to the Affluent Effectively
August 2015 –This article from MediaPost provides a very good introduction to the potential value of direct mail as a method to reach the truly...
Direct Mail: Know the Response
August 2015 –This article by Summer Gould in Target Marketing provides great insight on how to use various channels of communication for effective direct marketing. The following text presents verbatim excerpts from the article (Direct Mail: Know the Response)....
The Role of Market Research in a Big Data World
June 2015 –This recent article from Christopher Martin of FlexMR provides a strong argument of why good market research cannot be replaced by Big Data. The following text presents verbatim excerpts from the article (The Role of Market Research in a Big Data World)....
How Much do the Super Rich Know about Luxury Goods and Services?
June 2015 –This article from Doug Gollan of Forbes.Life.com provides great insight on why luxury brands and retailers over estimate their awareness and familiarity among the affluent. Doug Gollan has worked with companies selling to the UHNW and super rich...
How to Incorporate Financial Data for Better Ad Targeting
June, 2015 – This article from MediaPost discusses how adding financial capacity data to the mix of data used helps marketers better target their most likely customers and eliminate any potential media waste. This author presents a great argument for using direct...
